Enny vs AI: Who Is Your Website Really For?

There’s a saying I often hear in web design circles: “Your website isn’t for you, it’s for your audience.”

On paper, it sounds clever. In practice, it’s only half true. If you don’t like your own website, you won’t update it, you won’t share it, and it’ll quickly gather dust.

So, who is a website really for? In this post, I’ve turned it into a conversation between me (Enny) and my AI co-pilot. A back-and-forth on what matters more, the owner’s pride or the audience’s needs, and how accessibility ties the two together.

AI: People often say, “Your website isn’t for you, it’s for your audience.” Don’t you agree?

Enny: Not entirely. If the owner doesn’t like their own website, they won’t use it. They’ll avoid updating it, stop sharing it, and it’ll sit there like a forgotten brochure. A website should be something the owner feels proud of.

AI: Fair point. But what if that pride comes at the cost of usability? Like when someone chooses a fancy font they love, but no one can read it?

Enny: That’s the nuance. I want my clients to love their website, but I also guide them to make sure it actually works. Loving your site isn’t about indulging every personal taste; it’s about being proud to showcase it. Pride and performance should go hand in hand.

AI: So you’d say it’s about balance — owner happiness for longevity, audience focus for effectiveness?

Enny: Exactly. If owners like their site, they’ll use it. If the audience finds it useful, they’ll stay and convert. The best websites serve both.

AI: What mistakes do you see when people design purely for themselves?

Enny: Usually it’s structure. They treat headings like a print layout, not realising Google and screen readers use them for hierarchy. Or they choose colour combinations that look “cool” but fail to meet accessibility standards. Accessibility is something I care about a lot, because if people can’t read or navigate your site, you’re shutting them out. That’s not good for business, and it’s not good ethics either.

AI: Great point. Accessibility is audience-first at its core, but it also builds trust with the owner’s brand.

Enny: Exactly. Accessibility is one of those areas where owner pride and audience experience overlap. An accessible site makes you look professional, inclusive, and reliable. It’s something owners can be genuinely proud of.

AI: And what happens when people only design for the audience?

Enny: Then you risk something bland; generic templates with no personality. Owners don’t connect with it, and because they don’t like it, they stop keeping it alive. That’s just as bad as overdesigning for yourself.

AI: So what’s your rule of thumb?

Enny: Websites should make their owners proud and make life easier for their audience. That includes accessibility. If either one is missing, the site won’t work long-term.

The takeaway is simple: your website is for both you and your audience. You should be proud of it; so proud you want to update it, share it, and keep it alive. However, your audience must find it usable, fast, and accessible. That’s the sweet spot. And that’s why these “Enny vs AI” conversations are worth having — they show how two perspectives, owner and audience, can meet in the middle to create a website that really works.

If your DIY site is starting to feel like a time trap, or you’re ready to build something smarter from the beginning, I can help.

We’ll start with what you actually need, skip the overwhelm, and build something that grows with your business. Get in touch here.