Why I’m Not Afraid to Change My Mind in Design
Design, much like fashion, moves in cycles. We go through trends that rise, fade, and then come back with a new name and a shinier coat. Just look at Apple’s new “Liquid Glass” design. It’s the same concept Windows Vista once called “Aero Glass.” Everything comes around again, just evolved.
That’s why I believe in changing my mind about design. Not mid-project, but from one project to the next. It’s about staying open, informed, and aware of how things move. A website or a video you made a few years ago might have been perfect at the time, but if it still looks exactly the same today, it probably needs a little care.
When I look back at my old work, I don’t cringe. I smile. Remember when Comic Sans was cool, or when Microsoft PowerPoint clip art was in every presentation? At the time, that was the style. It tells a story of where we all were creatively. The only thing that makes me cringe now is seeing someone still using those same designs today. Looking back at old work should remind us how much we’ve grown.
Recently, I updated the video package for a client I’ve worked with for almost a decade. The old intro was nearly 20 seconds long, which once felt dramatic and professional. But today, that same 20 seconds feels like an eternity. So we shortened it. We also replaced the old music track from the YouTube Audio Library with a new one from a premium source. The sound instantly felt fresher. Once we found the new track, I redesigned the graphics and updated the lower thirds to match. We didn’t change the logo or colours; we just changed how everything was presented. The result? The brand still looked familiar, but it felt modern again.
Change can be uncomfortable, especially for clients who have grown attached to what they already have. It’s familiar. It’s safe. But with gentle guidance, change can feel exciting rather than scary. I like to show examples of big brands that have evolved their visual style over time, or mockups that show how minor updates can make a big difference. When clients can see the future version of their brand, they usually get on board quickly.
Changing your mind in design isn’t a weakness. It’s a sign of growth. It’s how you stay connected with your audience and keep your brand alive. You don’t lose your identity by evolving; you strengthen it. Every update, every adjustment, every fresh idea is a sign that you’re paying attention.
And that’s exactly what good design should do.
Ready to take the next step with your website? Whether you’re starting from scratch, refreshing your current site, or need help editing the video you took on your phone, I can help you create something that feels right for you and works well for your audience. Get in touch here.
