Build, Feed, Trim, Repeat: Mastering Your Website’s Lifecycle

Imagine pouring coffee for a new client only to realise they found you at 3 AM on Google, not through your business card. That’s the power of a website that’s live, healthy and easy to find, even when you’re tucked up in bed.

Think of your domain as your business’s digital front door. Only 41% of Australian small businesses have one. 59% are missing out on first impressions, yet 80% of households research online before making a purchase. If you’re not open when they knock, they’ll turn elsewhere.

After launch, keep an eye on your site’s health. Every extra second in page load time costs roughly 7% of conversions, and if your site takes more than 3 seconds to load, over 50% of visitors will abandon it. A simple monthly health check, testing speed, applying security patches, and monitoring uptime, keeps your digital doors wide open.

Feeding your site with fresh content turns visitors into customers. Companies blogging 8 times per month see up to 3 × more inbound traffic, and those hitting 16 posts can get 4.5 × more traffic. Pages with videos keep people on your site 3 times longer. That quick BNI pitch you rehearsed? Turn it into a 300-word post or a two-minute clip, and let Google (and your prospects) do the legwork for you.

And finally, don’t fall for the “delete and rebuild” trap. One case study found that removing 15% of old pages without redirects resulted in a 50% traffic drop, as all the SEO juice vanished overnight. Instead, refresh outdated posts by swapping in current stats, updating images and tweaking keywords. Then, redirect any retired URLs using a 301 redirect so you can keep the traffic and backlinks flowing.

If your website is feeling like a neglected garden, let’s give it the care it deserves. Book your free 30-minute Discovery Call and let’s plot how to make your online presence bloom.